Kalvimalar

1. Growing adoption of collaboration platforms across industries

There has been widespread adoption of collaboration platforms across industries to improve and personalise Customer Experience (CX).  Organisations are using these platforms in innovative ways to improve, personalise and hence deliver better CX to a variety of customers across rural and urban areas. This has helped companies establish a better connect with a larger customer base and gives customers the flexibility to connect from anywhere, anytime and across any device/platform. Beyond connecting with customers, companies are also using collaboration platforms in a variety of ways such as to enable new ways of working, learning, service delivery, hosting events and empowering a hybrid workforce. While financial institutions are using our platform to serve a growing number of clients who prefer to connect digitally, and to give employees the flexibility to embrace hybrid work; health delivery organizations, health systems, and pharma-biotech companies are using them for everything from virtual visits to global collaboration. Educators have also embraced communications and collaboration to improve equity, inclusiveness, accessibility, engagement and offer an immersive experience to the classrooms and campuses of tomorrow. Organisations across industries are now bringing to the table a total experience through the blend of in-person and virtual connections.

2. Hybrid and Flexibility � a new normal emerges 

As we approach the end of 2021, organizations across the globe have understood the importance of the hybrid workspace and are preparing their teams for this new normal. As a semblance of normalcy resumed during the latter half of the year, we saw organizations adopt a mix of remote, hybrid and physical setups in different mixes as were best suited to their objectives. Collaboration platform providers like Zoom stepped up by adding new products to serve the changing customer needs.  In this time of rapid change, reflecting on our progress to identify areas for improvement and stay on the right track is critical for self-improvement. 

3. Virtual Care and Telehealth are here to stay

The past couple of years have really highlighted the importance of virtual healthcare. Telehealth and video communications have made value-based care more accessible, convenient, and affordable. Various innovations and improvements have improved patient experience to a great extent. Providers today can consult with global experts and continue their medical education with virtual training, certification programs, and conferences. For telehealth and virtual care solution providers, reliability, consistency, and quality are key to improving the patient experience. Using a video platform that connects everyone along the care continuum can lead to greater information sharing and collaboration for improved patient care and outcomes. 

4. The Zero Trust Approach

To adapt to hybrid working environments, more companies will drive to adopt the Zero Trust security model. The �zero trust� approach requires verifying everything and trusting none when it comes to cybersecurity. Conversations around protecting the hybrid workforce from risk will lead security professionals to adopt modern tools and technologies, like multi-factor authentication and the Zero Trust approach to security. Our industry saw a distinct increase in supply chain attacks. CISOs need to make sure their vendors are also secure. Companies will increasingly consider hiring cybersecurity professionals to strengthen their cover, more so as the hybrid work culture sees greater adoption.

5. A New Back to School Model Emerges

With academic institutions switching from remote to hybrid to in-person learning and back again over the past 18 months, faculty, administrators, and students had to re-examine their notions of what the new paradigm of education looks like. Educational institutes have adapted to the hybrid model of education which combines online and offline classes. As students emerge from the pandemic, educational institutes are focusing on improving student collaboration, teamwork, equity, inclusivity, accessibility and engagement to meet the needs of the current and future students. Institutes have started gaining access to advanced tools that will enable them to transform education and the adoption of these will accelerate as these tools become more and more accessible. Several schools around the world are also experimenting with newer models of class-scheduling like classes in alternate shifts during the day as well as conducting classes on alternate days. 

Sameer Raje is the General Manager & India Head, Zoom Video Communications, Inc.