Kalvimalar

Digital marketing is the process through which individuals as well as the large international corporates promote their products or services via digital platforms. 

Its importance continues to grow as it leverages various dimensions such as search engines, websites, social media platforms, emails, and mobile phones. Digital marketing is not only cost-effective but also appeals to an ever-expanding base of digital users.

In India, the market for digital marketing witnessed rapid growth, soaring from 47 billion in 2015 to a staggering 199 billion in 2020, with projections reaching 539 billion by 2024. On a global scale, it is expected to reach a remarkable 1.5 trillion US dollars by 2030.

Free Digital Marketing Courses

Various platforms, including Google, offer short-term, free digital marketing courses that cover a wide range of activities related to online marketing. These courses teach fundamental digital marketing skills and techniques, enabling you to thrive in the digital landscape.

Course Syllabus

These courses typically cover essential aspects like Search Engine Optimization (SEO), content marketing, YouTube marketing, and more. Upon completing the training, you'll need to pass an online exam to receive a certification from Google. The courses also delve into advanced topics such as developing digital marketing and e-commerce strategies, customer engagement through channels like search engines, content marketing, and email, as well as measuring marketing analytics and deriving insights.

Furthermore, you'll have the opportunity to explore Google Digital Garage, AdWords, Ads Search Advertising, Search Network, Ads Display Advertising, Mobile Advertising, Video Promotional Ads, AdWords Keyword Planner, and My Business.

Practical Applications

Digital marketing allows you to leverage various online channels to attract customers, drive sales, and foster customer loyalty. This encompasses activities like designing online stores, creating product catalogs, conducting market research, and executing sales strategies in the digital realm.

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