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TAFE's ‘Be a #FarmDost’ felicitation - 3-Mar-2016
Chennai: In a grand culmination of Tractors and Farm Equipment Limited’s (TAFE) 'Be a #FarmDost' School Contest, over 200 students from Chennai, Coimbatore, Madurai and Trichy attended the ‘Be a #FarmDost’ Award Ceremony held at TAFE’s JFarm in Kelambakkam.
TAFE’s #FarmDost initiative is simple: to encourage people of all ages, from all walks of life, to step into the shoes of a farmer, even if it is just for a short time. The idea stems from the thought that if people find it hard to take care of just one single crop, in one square foot of land, they would truly realize what the average farmer has to go through, day in and day out.
• Encourages people to recognize and respect the contribution of the farmers towards sustaining a growing nation like ours.
• Inspires people to feel the earth between their fingers, experience the joy of growing something, harvest a small crop and in the process, empathize with the farmer and gain a greater respect for the farmer’s life.
• Urges people to meet and interact with farmer’s to get a deeper insight about their work and the life they live.
• Piloted in Tamil Nadu,the initiative hopes to reach over 500,000 people through social media promotion and use this model to drive it as a nationwide initiative.
The award ceremony was graced by, TAFE Chairman and CEO, Ms. MallikaSrinivsasan who also felicitated all the winners of the ‘Be a #FarmDost’ contest. In attendance were more than 350 students, teachers and parents who had embraced the ‘Be a #FarmDost’ initiative.These participants were part of the 63 schools from the four cities visited by TAFE as part of its ‘Be a #FarmDost’ initiative to recognize the farmer for his contribution to the society and the nation at large.
The award ceremony felicitated both students and schools from each of the four cities (Chennai, Coimbatore, Madurai and Trichy) who participated in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’ respectively.
The awards were also presented to participating students and schools in a special ‘#FarmDost Social Award’ category. A ‘Champion of Champions’ Award was also presented to three schools – The Fathima Matriculation Higher Secondary School, Chennai; Sevalaya Mahakavi Bharathiyar Higher Secondary School, Chennai and Yuva Bharathi Public School, Coimbatore, from among all the participating schools (four cities) based on the combined participation percentage in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’.
Among the students, Ms. G. NithyaDharsini from National Model Matriculation Higher Secondary School, Coimbatore was crowned the ‘Champion of Champions’ from among all the participating students (four cities).
The ‘Be a #FarmDost’ Award Ceremony offered students the opportunity to experience the joys of a farm.
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