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Marketing Research -

Marketing Research is a systematic approach to identify problems in Marketing and  find solutions to it.  The following aspects can be brought under Marketing Research:

• To Identify target potential customers  
• To study about the needs of the customer
• To do Researches on the requirements of both the new and developed products   
• To collect exact information on competitive products deciding the price and profit  
• To send right information to the right person, at right time and right place   
• To help to take a decision at critical stage in the small, medium and large organization
• To facilitate to arrive at options through scientific analysis of problems concerning sales.

The agents of consumer market, trading organizations and producers of government products are benefited by this research.  Symbiosis Institute of Management, Pune, and Xavier Labor Relation Institute, Jamshedpur, offer short time courses in Marketing Research.