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More on Copywriting - Part I- 23-Jul-2010
Sanjay is good atmany things, but deft in the art of writing. His profession is writing and writing alone. He is paid for his captivating andenticing messages that spark across the hoardings of various cities in the country.
Sanjay, as a child, used to sit at the table and evoke ideas and concepts. All he did was sit, think and write.
Copywriting is the craft of writing words to market or promote a person, product, business or idea.
Copywriting must not be confused with copy editing, which refers to rewriting, editing, correcting spellings, grammar and punctuation to ensure that the text is consistent, factual and readable.
Sanjay'sfamily would have preferred to see him become a doctor, engineer or lawyer. However, mid-way through his MBA programme, he realized, that he was not meant for the corporate worldand decided to switch to advertising, joining for a post-graduate diploma at the Delhi School of Communication.
Having flair towards English literature is obvious, althoughbasic degree could differ.
