Kalvimalar

In today's world, advertising has become essential for any product. From well-known companies to new entries to the market, pay more attention to advertising.

The advertising industry has spread its branches like print media, television, radio, social media. Advertising industry is a confluence of many fields like writers, painters, actors, photography, videography, creative, stylists, fashion designers. So, graduates from various fields have a future in the advertising industry.

Market growth: According to a study conducted by Mackenzie Global, India will be the fifth largest consumer goods market in the world by 2025. Furthermore, the International Market Analysis Research and Consulting Group predicts that it will reach a growth rate of 11.2 percent during 2023-2028 and reach $1,412.5 billion by 2028.

Purpose of Advertising: Advertising acts as a bridge between producers and consumers. Consumers learn about new products entering the market through advertisements. Advertisements play an important role in creating new needs if it is a type of need fulfillment. Online advertising makes this work easy.

Opportunities: The advertising industry gives a red carpet welcome to newcomers with fresh ideas and initiatives. It requires multidisciplinary knowledge and skills. When job opportunities increase in the advertising sector, it also boosts the country's economy. There are various job opportunities in this sector.

Creative: Imagination is essential to create advertisements with thought provoking and engaging concepts. People with good imagination and ability to think about anything from an innovative angle are very much needed in this sector. Imagination helps a lot to promote a product in an interesting way. Students opting for this department should develop their skills and knowledge in the field of advertising.

Advertisement Manager: Ad managers create ads and monitor their impact. And they design innovative strategies to increase sales among their customers. Advertising executives work as a link between their company and its customers. They are also developing ways to customize ads and reach their customers in different ways.

Brand Manager: A brand manager's job involves marketing, monitoring their trends and focusing on competitive products in the market. They build brand strategies with data. They analyze the current market situation and carry out work including improvement.