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An Introduction to Public Relationship- 17-May-2010
Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public would include shareholders, government, consumers, employees and media. It is the act of getting along with people, who constantly come in touch with. Its primary objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding.
Public relations as a separate career option has come into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. The role of public relation specialist becomes important in crisis situations when the correct and timely transmission of information can help save the face of the organization.
This course mainly covers a large area like public relations principles and techniques, public relations management and administration, including organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related items, visual communications, including desktop publishing and computer graphics, and research, emphasizing social science research and survey design and implementation.
In terms of career opportunities, Public relations are broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins and magazines for employees etc.
Eligibility: Bachelors degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field. Diploma as well as post graduate diploma courses in Public relations are available. Duration of most courses is one year.
Apart from this, short-term certificate courses are being offered. Some institutes have entrance exams while others prefer admission on merit basis.
One must possess excellent communication skills, both spoken and written so as to express thoughts clearly and simply. An effective personality and the ability to get along with a wide range of people both inside and outside an organization is necessary.
Must be very polite and always as he has to work under pressure or provocation.
Need to have organizing ability too, as one may have to organize press conferences, lectures, exhibitions and events. Must, have self -confidence and far sightedness. He must be able to understand human psychology and take decisions apt to the situation. Analytical skills are required to interpret research information and plan activity.
Job opportunities: Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. Nowadays they can find work even with individuals like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can do the work for them so as to have an image in front of general public.
List of Institutions In India
1. Indian Institute of Mass Communication, Aruna Azaf Ali Marg, New Delhi 110067
2. Xavier Institute of Communication, St. Xavier's College, Mumbai-400 001.
3. Bharatiya Vidya Bhavan, Kasturba Gandhi Marg, New Delhi-110 001.
4. Bharatiya Vidya Bhavan, Kulpati K.M. Munshi Marg, Chowpatty, Mumbai-400 007.
5. Bhavans College of Communications and Management, FA-3, Salt Lake, Kholkotta.
6. Bhavans Rajaji College of Communication and Management, 37/39, East Madha Street, Mylapore, Chennai- 600 004
7. Bhavans Asutos College of Communications and Management, 77, Asutos Mukkerjee Road, Bhavanipur, Kolkotta.
8. Mudra Institute of Communication, Ahmedabad-58.
9. NMIMS, Vale Mehta Road, Valebarlei West, Mumbai- 400 056
10. Symbiosis Insistute of Journalism and Communication, Senapati Bapat Marg, Pune-411 004
11. YMCA Centre of Mass media,1, Jeyasingh Road, New Delhi= 110 001
12. Bharatiya Vidya Bhavan, Bhavans Thane college of Communication and Management, Varshwa Road, Andheri , Mumbai 400 007
13. Centre for Image Management Studies, NOIDA.
14. Department of Communications and Journalism, University of Poona, Ranada Institute, Fergusson College Road, Pune-411 004.
15. Gujarat University, Ahmedabad-380 009.
16. Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi-110 067.
17. Jamia Millia Islamia, New Delhi-110 025.
18. Karnataka University, Dharwad-580 003.
19. Mangalore University, Mangalagangothri-574 199.
20. Nagpur University, Nagpur-440 001.
21. Narsee Monjee Institute of Management Studies, Vile Parle, Mumbai.
22. Punjab University, Chandigarh-160 014
23. Sri Padmavati Mahila Visvavidyalayam, Tirupati 02
24. The Indian Foundation for PR Education & Research (IFPR), S-237, Greater Kailash, New Delhi-48
25. University of Calcutta, Calcutta-700 073.
26. University of Calicut, Kozhikode-673 635.
27. University of Delhi, New Delhi-110 007.
28. University of Mumbai, Mumbai-400 032.
29. University of Mysore, Mysore-570 005.
30. Apeejay Institute of Mass Communication - Dwarka, New Delhi 110 075
